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Keigo Asano (浅野 啓吾, Asano Keigo) is a student at the Karakura High School, in the same classroom as Ichigo Kurosaki.

Keigo is typically a goofy and an extremely hyper-active character, often using overly-dramatic movements and words to act out his feelings. In other respects, he is the stereotypical Japanese teenager: he enjoys watching fireworks, playing role-playing-games, going to beach parties, and so forth. Originally little more than a source of comic relief, Keigo becomes a more prominent character later in the series. The Asano family consists of Keigo's mother, father, his sister Mizuho, and Keigo himself. Like Tatsuki Arisawa, he is unusual in that he lives with both of his parents, unlike many other recurring characters in the series.

A good-natured teenager, Keigo is used mainly for comical effect, usually in situations involving failed attempts to "woo" girls and interacting with Ichigo. He is good friends with fellow student Mizuiro Kojima, who's calm, innocent demeanor, and success with women acts as a foil to Keigo's impulsive, wannabe personality. Strangely enough, a classmate of Ichigo's sisters, Midori Tōno, has a crush on him. Apparently, she likes how "he always has a little smile, even when he's alone."

Keigo appears to be a shallow character at first glance, with a passion for slacking off. Indeed, he takes great pride in not making it to the honors roster (higher than the 50th ranking) and labels those who do so "traitors" (including Ichigo, who made the 23rd rank, and Chad, who made the 11th rank). However, Mizuiro states that Keigo is much smarter than his bad grades show. Keigo is also a quick learner; he successfully blocks Rangiku Matsumoto's kick after being attacked by her just once, but brags about it and leaves an opening leading to him getting kicked in the face.

Keigo, like many of Ichigo's friends, is spiritually aware as a result of constant contact with Ichigo. While he can see spirits and other such supernatural phenomenon, he has not manifested any unique abilities, much like Tatsuki. He only becomes aware of the fact after seeing Ikkaku Madarame in battle, having dismissed his previous sightings as shootings for a TV show.