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Kisuke Urahara (浦原 喜助, Urahara Kisuke) is a former captain of the 12th Division. He lives in exile in the Human World, where he is the owner of the Shinigami-item-selling Urahara Shop. The shop is maintained by Urahara himself, as well as his employees, Tessai Tsukabishi, Jinta Hanakari, and Ururu Tsumugiya.

Although he is usually seen as a laid-back, jovial fellow, Urahara also shows a deceptively-different, cunning, and serious side of his personality when the situation demands for it. He commonly uses idle conversation and outward concern as an act to distract his opponents from his true intentions. Despite his care-free attitude, he always speaks politely, but is sometimes sarcastic. Yoruichi Shihōin even notes that he tends to go over the top with whatever he becomes passionate about. He once described himself as a "mere honest, handsome, perverted businessman."

Approximately 110 years ago, Urahara's personality is the direct opposite of what he is today, showing the changes he went through in the human world. During his earlier years as a captain, he is viewed as a nervous, flustered, and quiet person. He is even somewhat unsure of himself and lacks confidence in his ability to be a good leader. In addition, he is commonly shown to be confused with how to deal with his squad and is easily overwhelmed by his lieutenant, Hiyori Sarugaki. Despite being uncomfortable in his role, he seems relatively at ease in his previous position at the 2nd Division Squad. However, he eventually hardens his resolve to take on his role as captain by becoming more serious and determined.

Urahara can usually be found near the scene of an important event, either showing up in time or being a little late, but rarely steps in to intervene, preferring to be in the sidelines. He often tends to know more information about most of the people he's in contact with. Although being a major player, he usually portrays himself as only the catalyst, having others do the work for him.

He also likes building large secret underground training spaces where his first works are located, beneath Sōkyoku Hill in Soul Society and below his shop in the human world.